Choose the reader and outcome
Open the strategy in Articles → Setup. Review your audiences and the products or services the content supports. Be explicit about what the reader is trying to achieve.
Approve the boundaries
Review approved proof, approved claims, claims to avoid, calls to action, preferred formats and topics to avoid. Add concrete evidence where you have it. Do not turn a desired result into an established fact.
Confirm and maintain
Confirm your strategy after reviewing it. Update it when your offer or audience changes. A confirmed strategy provides editorial context; you should still check each finished article.