Review the draft profile
After your sources are ready, open the business profile in Articles → Setup. Review the products, services, audiences, markets, competitors and themes extracted from your website.
Make it specific
Replace broad descriptions with precise ones. Name the product, the customer and the task it helps them complete. Remove outdated services, unsupported promises and competitors that do not belong.
- What do you offer today?
- Who is it for?
- Where do you operate?
- Which claims can your team substantiate?
Confirm before research
Confirm the profile when it accurately describes your business. Profile edits mark earlier research seeds as stale, so review your research when you make a material change.